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WASHINGTON DC (September 21, 2016)—Washington, DC-based digital marketing agency, the Jake Group, has won the 2016 WebAward for Outstanding Achievement from the Web Marketing Association for its work on the Shakespeare Theatre Company (STC) website. The Standard of Excellence Award was presented to the Jake Group in the Arts category during its annual WebAward Competition.
The competition is judged by an international panel of web design and marketing experts. Entries are scored on seven criteria: design, innovation, content, technology, interactivity, copywriting, and ease of use.
“We are excited to share this industry award and recognition with STC,” says Anneli Werner, President and Creative Director. “When we began this project, we challenged ourselves to create more than just a well organized and designed website. As a pillar of theatre and arts in the DC community, STC’s site had to balance the importance of their classic arts mission with today’s connected patron.”
The Web Marketing Association is the producer of the WebAward Competition. For the past 17 years, this industry association competition has helped to set the standard of excellence an innovation in website development.
“STC wanted to start with a clean slate to create a new website, and we spent more than a year examining best practices in our industry and beyond. We knew we needed a top-notch firm to partner with to realize our vision for a reimagined site,” says Michael Porto, STC’s Chief Marketing Officer. “Any project of this size and importance takes a team of collective talent. We partnered with the Jake Group who exceeded all of our expectations, and we couldn’t be more pleased with the result and the response from our patrons.”
The Jake Group and STC team members sharing in the Arts Standard of Excellence award include the following:
Michael Porto, Creative Director; Anneli Werner, Creative Director; Austin Auclair, Project Manager; Mark Wahl, Project Manager; Veronique Morrison, User Interface Designer; Chris Taylor-Low, Lead Designer; Brien Patterson, Lead Developer; Tyler Bruffy, Developer; Henry Mesias, Developer; and Cassie Ash, Copywriter.
About the Jake Group: Founded in 2002, the Jake Group (http://www.jakegroup.com) offers branding, design, website development, and online marketing services. The agency is headquartered in Washington, DC with clients from diverse industry sectors such as Finance, Real Estate, Retail, Manufacturing, Professional Services, Media, Technology, Nonprofits, and more.
About the Shakespeare Company: Recipient of the 2012 Regional Theatre Tony Award®, the Shakespeare Theatre Company (http://www.shakespearetheatre.org) (STC) is the nation’s leading premier classical theatre company. Today, STC is synonymous with artistic excellence and making classical theatre more accessible to audiences in and around the nation’s capital.